Our Saga

📜The Spark of Creation

Our saga doesn't begin in a sterile boardroom with charts and projections. It was forged in the digital trenches of Facebook gaming groups, born from late-night sessions and the shared frustration of seeing good people get burned. We were just a bunch of UK gamers who got sick of the landscape—a minefield of overpriced pre-builts, shady marketplace sellers, and systems that promised Valhalla but delivered a slideshow.

So, we started a community. A digital longphort where we could call out bad deals, expose dishonest sellers, and help people get the performance they actually paid for. Our little group grew fast, becoming a sanctuary for buyers who just wanted an honest rig. Apparently, that ruffled some feathers. After one too many takedowns of a bad deal, a rival seller, backed into a corner, threw down the gauntlet:

"If you know so much, why don't you build your own company?"

It was meant to be a sarcastic dismissal. An insult. But for us, it was a prophecy. It was the spark that lit the forge. We decided to take every lesson learned, every frustration felt, and build something better from the ground up.

⚡Why the Norse Gods?

As gamers, we grew up exploring epic worlds. We fought dragons in Skyrim, sailed longships in Assassin's Creed Valhalla, and challenged the gods themselves in God of War. Norse mythology isn't just a theme for us; it's a part of our gaming DNA.

It represents everything we stand for: strength, rebellion against the status quo, a strong sense of identity, and the power of community. It gives our products a soul. You're not just buying a computer; you're claiming a piece of a legend. From Asgard Customs to Valhalla-tier systems, every product is named to inspire. We build tech forged in the fire of gaming, blessed by the gods, and ready to withstand Ragnarök.

💬Real Talk, No Tickets

Ever submitted a support ticket and felt like you were screaming into the void? We have. That's why we do things differently. When you click "Speak to an Expert," you're not opening a ticket. You're starting a WhatsApp chat with a real person—one of us.

This is intentional. We want to offer real-time, personal help. Our guidance is always commission-free. We don't upsell, we don't pressure. Our only goal is to help you feel secure in your choice, whether you're buying a £349 entry-level rig from Borr's Bargains or a £2,000 beast. Everyone gets the same respect and the same expert advice.

🛠️The People's Forge

Our Asgard Customs is our rebellion against industry norms. It's hard-coded, not dynamically priced based on what a supplier feels like charging that day. The price you see is the price you pay, updated live as you select your parts. No hidden fees, no last-minute surprises at checkout.

We keep our margins on custom builds intentionally low. This isn't a cash-grab; it's about giving everyone—from first-time gamers to seasoned enthusiasts—the freedom to build their dream machine without being penalized for their budget. It's about fair, transparent pricing for all.

💰Borr's Bargains: Gaming for Everyone

We believe everyone deserves to be a part of the gaming world. That's why every month, we release a limited run of ultra-budget PCs under the Borr's Bargains banner. These are the cheapest, most reliable gaming builds we can possibly produce, sold at-cost with a 1-year warranty.

We make zero profit on these systems. This is our commitment to inclusivity. It's our way of opening the gates of Asgard to those just starting their journey, ensuring no one is left behind.

🛡️Built by Craftsmen, Not an Assembly Line

We don't have a factory floor of minimum-wage workers churning out PCs. Every single Master Race Computer is hand-built by an experienced craftsman with at least 5 years of building experience and a portfolio of 10+ custom builds.

Before a system leaves our workshop, it's fully updated (BIOS, drivers, the works), cleaned, and put through a brutal stress-testing gauntlet. It arrives at your door ready for battle, right out of the box.

❤️Our Purpose

This journey began as a hobby, fueled by community spirit and a healthy dose of stubbornness. Today, it’s our full-time obsession. Our mission is simple but unyielding: to protect gamers from the overpriced, underperforming nonsense that plagues the market. We're here to offer killer value, build a community that actually cares, and restore a bit of trust in the world of PC building. We believe that owning a great PC shouldn't be a privilege reserved for the few, but a right for every gamer who wants to answer the call to adventure.

So whether you're here to buy your next rig or just to join the conversation on , we're glad you're here. Everyone is welcome in our hall.